BEHIND THE SCENES
/ Fashion Photography
Client
VogueCrest Apparel
Date
February 27, 2024
Camera Man
Georgia Tate, John Smith
Cast
Haily Watson
Location
Glidex Production House
Behind the Scenes offers an exclusive look into the making of a high-fashion photo shoot for VogueCrest Apparel. This project captures the behind-the-scenes moments of a dynamic fashion shoot, featuring models showcasing the latest trends in apparel. Set in a sleek, professional studio, the project emphasizes the creative process, from styling and posing to the technical artistry of fashion photography.
The concept of Behind the Scenes is to provide an insider’s view of the fashion world, showcasing the collaboration between models, stylists, and photographers. The project highlights the brand's commitment to quality and style, while also giving audiences a glimpse of the preparation, energy, and creativity that go into producing a successful fashion campaign.
The direction focused on capturing candid moments of the models and crew in action, blending staged shots with natural interactions. The project emphasized the transformation of the models as they were styled and posed, with close-ups of the clothing and accessories to highlight the brand's attention to detail.
Behind the Scenes successfully captured the essence of VogueCrest’s latest collection, offering a visually stunning and engaging look into the world of fashion photography. The project resonated with audiences, helping to increase brand visibility and engagement across digital platforms.