STRIDE OF STYLE
/ Fashion Campaign
Client
VogueLine Apparel
Date
December 7, 2023
Camera Man
Bruce Martin
Cast
Hardie Jordan
Location
Amara Valentina, Luna Seraphine, Isla Monroe, Sienna Rosalind, Elara Jade, Nova Sinclair
"Stride of Style" is a dynamic fashion campaign featuring six models adorned in the latest collection by VogueLine Apparel. Set against the iconic backdrop of New York City, the shoot embodies modern sophistication, urban chic, and the brand’s commitment to empowering individuals through fashion. Each model represents a unique fashion style, showcasing an array of outfits ranging from casual streetwear to bold, high-fashion statements.
The creative direction for "Stride of Style" focuses on individuality, confidence, and the vibrant energy of city life. By combining fashion with New York City’s unmistakable skyline and urban atmosphere, we sought to bring out the versatility of the collection. The models, styled in eclectic yet cohesive looks, create a visual narrative that celebrates both diversity and the ever-evolving world of fashion. From rooftop shots to bustling city streets, each location enhances the collection’s modern flair.
The visual style of "Stride of Style" is sleek, bold, and urban. With a mixture of street photography and high-fashion editorial shots, the campaign captures the essence of contemporary fashion. The use of sharp lines, bold contrasts, and vibrant colors creates a visual juxtaposition of fashion against the gritty yet glamorous backdrop of New York City. Wide-angle cityscape shots and close-up details of fabrics and accessories add depth to the visuals, highlighting the textures and design elements of each piece in the collection.
"Stride of Style" successfully captures the essence of modern urban fashion with a bold visual statement. The campaign highlights VogueLine Apparel’s new collection, showcasing its versatility through various looks and settings. Each image tells a story of individuality and confidence, perfectly aligning with the brand’s ethos of empowering style for all. The final images are a testament to the fusion of fashion and the vibrant energy of city life.